Quick comment to say I enjoyed this post and the comments and so forth, and just wanted to add my two cents:
Once Apple enters the market, the game will be all over. But that would be because they would be entering a nearly mature market with imperfect players (Amazon, Sony et al) who have done the scut work of creating ebook awareness and so forth. I could see Apple coming in late in the game with a polished, fairly expensive ereader; I don't see them saving or defining the market in the near future except by accident (ebook apps on the iPhone). What I'm hoping is that things get better than they are right now. I just doubt that Apple is going to be key in channging things that way.
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Once Apple enters the market, the game will be all over. But that would be because they would be entering a nearly mature market with imperfect players (Amazon, Sony et al) who have done the scut work of creating ebook awareness and so forth. I could see Apple coming in late in the game with a polished, fairly expensive ereader; I don't see them saving or defining the market in the near future except by accident (ebook apps on the iPhone). What I'm hoping is that things get better than they are right now. I just doubt that Apple is going to be key in channging things that way.