I've seen the studies of what makes people buy a book. It's word of mouth. Reviews help, covers help. The evidence is that book tours probably don't help. Bookmarks and postcards probably don't help.
You wouldn't happen to have links to these studies, would you, because I'd love to see them for myself. Especially the ones about which kinds of advertising is effective and which isn't.
I have to say, as a reader, this makes sense. Because the word of a trusted friend or source is worth a lot more to me than TV advertisements or posters or any of those things, and in fact, sometimes big advertisements for books turn me off.
Still, I know that you have to get the word out about a book somehow.
Like I said, I'm unpublished so this is beyond my area of expertise.
I trust my book. I trust my publisher to do a good job getting it out there. Whether that's enough, I don't know, but here's hoping.
If I might ask, do you think your publisher is doing a sufficient job of getting it out there, are they doing their fair share, do you think?
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Date: 2009-08-31 02:06 pm (UTC)You wouldn't happen to have links to these studies, would you, because I'd love to see them for myself. Especially the ones about which kinds of advertising is effective and which isn't.
I have to say, as a reader, this makes sense. Because the word of a trusted friend or source is worth a lot more to me than TV advertisements or posters or any of those things, and in fact, sometimes big advertisements for books turn me off.
Still, I know that you have to get the word out about a book somehow.
Like I said, I'm unpublished so this is beyond my area of expertise.
I trust my book. I trust my publisher to do a good job getting it out there. Whether that's enough, I don't know, but here's hoping.
If I might ask, do you think your publisher is doing a sufficient job of getting it out there, are they doing their fair share, do you think?