A question for the genre readers out there

fashionista_35 asked this question in general with lots of awards, but I wanted to ask it specifically with the big SF/F genre awards because I am endlessly fascinated by the things that shape people's buying habits, negatively or positively.

So here's the question:

Does seeing that a book is a Nebula/Huga/World Fantasy nominee or winner make you more likely to read and/or buy that book? Does it have any effect on your reading/book buying habits at all?